American Girl brings joy to girlhood through adventurous stories and imaginative play, inspiring girls from toddlers to teenagers to be their best selves. Founded in 1986 by Pleasant T. Rowland, American Girl combines history and education in products like The American Girls Collection, emphasizing values through books, dolls, and toys.

American Girl's immersive retail stores, starting with the first in Chicago in 1998, allow fans to engage deeply with the brand. Acquired by Mattel in 1998, American Girl has grown into a beloved name, using powerful stories of courageous heroines to shape generations of confident and character-filled women. They remain committed to empowering girls and broadening their perspectives to create a brighter future.